Virtual Tours vs In-Person Showings: What Renters Prefer in 2025

The rental market has evolved rapidly over the past few years, and renter expectations have shifted right alongside it. In 2025, convenience, speed, and flexibility are at the top of the list for those searching for their next home. That’s why one of the biggest questions in property management today is: Do renters prefer virtual tours or in-person showings?

The truth is, both options play an important role, but the balance has started to change.

The Rise of Virtual Tours and Digital Showings

The pandemic accelerated the adoption of digital tools in the rental industry, and what began as a necessity has now become the norm. Today, 360° virtual tours, video walkthroughs, and even AI-powered scheduling have transformed the way renters explore properties.

Renters appreciate being able to view multiple listings without leaving their couch. A virtual walkthrough allows them to see the layout, check room sizes, and get a feel for the space before committing to an in-person visit. According to recent industry surveys, over 60% of renters now say they expect a video or virtual tour as part of any rental listing.

For busy professionals, students, and families juggling schedules, virtual tours save time and make the decision-making process easier. They also help renters narrow down their top choices faster, which means in-person showings are more focused and efficient.

Why In-Person Showings Still Matter

Even with all the convenience that technology brings, in-person showings remain essential. There’s simply no substitute for walking through a space, checking the natural light, hearing the neighborhood sounds, and experiencing the feel of a home. Many renters want to see details up close, from finishes and appliances to storage options, and to ask questions in real time.

For property managers, in-person showings also allow for meaningful interaction. It’s a chance to build trust, showcase property features that may not stand out online, and ensure the rental process feels personal rather than transactional.

How Clear View PM Balances Both

At Clear View Property Management, we understand that renters want the best of both worlds. That’s why we’ve invested in tools that streamline the rental process without losing the personal touch.

• 360° Virtual Tours and Video Walkthroughs: Every listing is designed to give renters an authentic sense of the property before they visit in person.
• Personalized In-Person Tours: When it’s time to see the property, our team ensures the experience is welcoming, informative, and efficient.

This hybrid approach saves renters time, reduces stress, and ensures they find the home that truly fits their needs.

Looking Ahead

As we move further into 2025, the trend is clear: renters want flexibility. Virtual tours provide convenience, while in-person showings deliver confidence. At Clear View PM, we’re proud to offer both, making the rental process easier, faster, and smarter for everyone involved.

Because at the end of the day, finding the right home isn’t just about where you live, it’s about how easy the journey is to get there.